Obama’s 30 Minutes of Primetime Air Mentions McCain Not Once: Why

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Just want to add a note to Elizabeth’s thoughts on the Obama infomercial. A reader at TPM observes, “Obama can go on TV for 30 minutes and not mention John McCain even once. No way would the reverse be true.” He or she is obviously correct: the McCain campaign has spent most of its time these past few weeks making a negative case for Barack Obama, instead of a positive case for itself. Everyone knows that’s a product of Barack Obama’s unique background and associations (has a previous presidential candidate ever had a relationship, no matter how insignificant, with an unrepentant terrorist?). It’s also a product of the Republican Party’s bankrupt credibility and discredited ideas. No one believes Republicans have policy proposals that will help the middle class, and no one would trust them to implement them properly if they did. The only thing left is to go after the other guy.

But I want to make one other point. John McCain has a much harder time making a positive case for himself than most candidates because he simply has zero warmth factor. I don’t believe I’ve ever seen tape of him sitting down at a middle class family’s kitchen table. I can’t imagine him holding a child or posing with a monkey backpack. Outside of the POW factor, which may not have the currency we all imagine, there’s little he has to sell. Certainly not enough to fill a 30-minute infomercial.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate