November 7, 2008

MoJo Audio: PETA President on Chicks and Clicks

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PETA is best known for two things: animal rights and outrageous ads. Its campaigns have featured naked women galore, caged ladies in bikinis, and even an online striptease. Feminists accuse PETA of being sexist, but the organization’s founder and president Ingrid Newkirk says that’s “rubbish.” The campaigns are designed to get people to go to PETA’s educational site, she says, and they work. To hear more from PETA’s president about why the organization goes with such controversial tactics, and why her new book isn’t just about animals, click here.

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From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

But not here.

When Mother Jones first started publishing 50 years ago, our founders made a critical decision: to be a reader-supported nonprofit. They knew that no corporate owner would be interested in a muckraking newsroom; they also knew that no muckraking newsroom would be interested in following the agenda of a corporate owner.

And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

Your support keeps us going. If you’re able, donate today.

Thanks for reading.

—Monika

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