Susan Boyle About to Blow Up Internet

Photo courtesy Britain's Got Talent

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Monday afternoon: I see the video (which they won’t let you embed, dang it, so watch it here) on Towleroad of frizzy-haired “spinster” Susan Boyle stunning the judges of “Britain’s Got Talent” with an emotional rendition of “I Dreamed a Dream.” It’s, you know, a cute little internet video.

Monday evening: I hear the very same audio coming out of the laptop of German DJs who are staying at my house for the weekend. They were using my neighbor’s wi-fi to catch up on German news, and the video was the first thing they saw.

Tuesday evening: Charlie Gibson covers the story on the ABC Evening News.

Tuesday night: The Boston Globe reports the clip has been watched over 2.7 million times since it was uploaded on April 11.

Wednesday afternoon: It’s the top story on npr.org. They report the clip has been watched 7 million times.

Wednesday evening: A quick YouTube search shows multiple copies of the same clip making the rounds, but an unscientific sum of all their view counts puts the number at approximately 13 million.

Thursday (prediction): Susan Boyle surpasses Barack Obama as the most popular human being on the planet.

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

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