Reid to Dems: Fall in Line

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Now that Harry Reid has announced that he will bring a bill with a public option to the Senate floor for consideration, he’s using his press conference to hammer home the need for Democrats to hold together on the bill. He’s sounding dog whistles that Senate blue dogs will definitely hear—talking about how much his caucus supports health care reform, mentioning the 60-year history of Democratic health care reform efforts, and emphasizing that there really aren’t many moderate Republicans left. (“I can count them on two fingers.”) Will it be enough to keep Blanche Lincoln, Mary Landrieu, and Ben Nelson on board for a motion to proceed when he brings his bill to the floor? He had better hope so.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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