Are Americans Giving Up On The Environment?

Flickr/<a href="http://www.flickr.com/photos/gsimmonsonca/4189490534/">Gary Simmons</a> (<a href="http://www.creativecommons.org">Creative Commons</a>).

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Two new Gallup polls reveal Americans are becoming less concerned about the state of the environment.

A survey released yesterday shows just 34 percent of the public is worried a “great deal” about the environment, down from 40 percent the year before. Meanwhile, a poll published today reveals Americans are less troubled about pollution, global warming, deforestation, and animal and plant extinction than at any point in the past 20 years.

There are two ways to decipher these numbers. One is that the public is more content with environmental progress than before, so they have less to gripe about. Obama is certainly a more eco-friendly president than Bush, the climate bill is a buzzed-about legislative possibility, and the stimulus was a relative boon for the planet.

But the statistics may also indicate public indifference or even apathy. Thanks in large part to partisan bickering and scandals such as Snowpocalypse and ClimateGate, confusion over global warming has reached a fevered pitch. At the same time, the economic slump is swallowing the public’s attention. What we may be witnessing is an endemic shift in prioritization, which raises the question: What, if anything, can instill a renewed sense of purpose?

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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