Putting the “I” in Climate

Photo by richardmasoner, <a href="http://www.flickr.com/photos/bike/897803699/">via Flickr</a>.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


I expend a lot of pixels blogging about climate and energy legislation here in Washington, and just how much (or how little) our lawmakers will commit to cutting planet-warming greenhouse gas emissions. But are we overlooking some of the most immediate solutions to the problem–simple behavior changes that any of us can start making right now?

Tiny changes can yield a 15 percent reduction in US greenhouse gas reductions by 2020, cutting 1 billion tons of CO2 from the atmosphere, according to a new study released by the Natural Resources Defense Council and the Climate Mind Behavior Project at the Garrison Institute on Friday.

The changes they propose aren’t major, and a lot of them would save money, too. If Americans who fly more than three times a year were to cut out one flight each, the US could cut emissions by 125 million tons. Five percent of fuel use in the US is used while idling, so if we all simply turn off the car off while talking to the neighbor, we could cut emissions 40 million tons of carbon. We could also reshape our food habits, by subbing in poultry for red meat a few days a week. Reducing the amount of food we throw away each year by 25 percent reduction would reduce emissions 65 million tons.

Not that these should come in lieu of national action to cut emissions from big polluters like coal-fired power plants and refineries, says Peter Lehner, executive director of the Natural Resources Defense Council. These are just things we could be doing while Congress hashes out much-needed policy reforms. “We realized it could make a difference, and we shouldn’t ignore that,” said Lehner. “These are things that could happen virtually immediately.”

Some other things the report suggests we could be doing: canceling those catalog subscriptions we don’t actually want, using a programmable thermostat, putting our computers to sleep, and, of course, switching out old light bulbs for compact fluorescents.

The report doesn’t, however, offer any suggestions about methods of encouraging widespread adoption of these habits. That’s the next phase of their work. The groups held a symposium in New York this week with behavioral economists, social psychologists, and environmental advocates to discuss ways to encourage better individual choices and behavior shifts. I’d guess that a lot of people are at least vaguely aware that they should be doing these things; the problem is, most of us don’t. The question of how best to encourage those practices is probably the most interesting.

I maintain that action at the state, federal, and international level to reduce emissions is by far the most important factor in curbing global warming. But Lehner argues that getting people to do the little things can help encourage them to become more involved in pushing their leaders to do the heavy lifting. “Good deeds foster other good deeds; momentum matters,” he said. “For people to understand that personal action can make a big difference, leads to political action. You start biking to work, you start being active about getting bike lanes. All of these things start making sense to you–policy ideas are no longer abstract.”

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate