Your Arch Nemesis? The Banks.

Via the <a href="http://www.facebook.com/album.php?profile=1&id=84763399274#!/LendingTree">LendingTree Facebook page</a>.

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


According to a new ad campaign from LendingTree, there is a villain among us—the very banks and credit agencies it works with. But, there is someone to restore justice: You.

The video below is part of a larger “You to the Rescue” campaign highlighting the “LendingTree utility belt,” which provides “objective tools to assess your loans and personal budget.”

The ad features two men in dress shirts and ties getting ready for work. Their reflections portray them as latex-clad, masked superheroes who will take on the “corporate mischief makers” and “men of ill repute who created a downturn of diabolical proportions.”

A third ad features Adam West, television’s original caped crusader, in an Alfred/Q role (he also does the voice overs for the other two). As those familiar with the superhero genre will note, Batman is one of the few superheroes who fight crime without the help of superpowers. Instead, Batman relies on technology (in the form of a utility belt) and a regular workout routine—oh, and a small inherited fortune.

Don’t forget that Batman is the alter ego of Bruce Wayne, a business tycoon. LendingTree didn’t; these ads aren’t directed at your regular Joe. They’re aimed at angry middle-class men (there are no women financial superheroes pictured) willing to educate themselves on the ins and outs of mortgage and credit.

As David Corn pointed out in our January/February issue, the campaign is targeting the somewhat misplaced fear and anger of the American populace. We are angry at people who took out more credit than they could afford, angry at the banks who pushed them into it, and angry at ourselves for not being smarter and more aware of what was going on. And the policies that allowed Wall Street the free reign to create this mess in the first place? Have we gotten smarter about those yet?

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate