Tea Party Button Salesman Tells All

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.

Denver, Colorado—Jim Maser, “the pin man,” is to-the-point when I ask him why he sells his collection of conservative buttons at tea party rallies: “Capitalism.”

Jim’s not your typical tea partier. He’s quick to point out, for instance, that the proposed Islamic community center in lower Manhattan is just that—”Look, I know it’s not a mosque”—and says he wouldn’t really have a problem with it at all if it weren’t so blatantly pegged to 9/11. Amid a sea of “We the People” and “Don’t Tread on Me” banners at the 9/12 rally on the steps of the state capitol, he’s wearing a plain white polo shirt and khaki shorts. He is, in other words, all business.

Before the Democratic Convention came to Denver in 2008, Jim just stuck to sports (right there on his card it still says “specializing in sports collector pins”), traveling to All-Star games and the like to hawk his wares. But he started to branch out into politics after Obama came to town. He sets up booths at liberal events too—political rallies, obviously, but also pride parades.

(Photo: Tim Murphy)(Photo: Tim Murphy)“It doesn’t matter if it’s Democratic money or Republican money, it’s all green,” he says. Although it doesn’t always pay for the same things. “I’ve done this long enough to know that red, white, and blue stuff sells at events like this and I can’t give it away at the other events.”

(Photo: Tim Murphy)(Photo: Tim Murphy)Every political rally, at some level or another, is about jobs. The politicians up at the podium are trying to keep their job or take someone else’s; the loyal patriots in attendance are upset that they’ve lost theirs, or upset that they think they maybe could; and the invited speakers, the special guests, are there to make a name for themselves so that when you leave, you might remember them and throw a few page views or book sales in their direction.

The keynote speaker at the Denver rally, for instance, is Andrew Breitbart, a conservative media pioneer and occasional character assassin, who spoke, at great length, about the dangers of “character assassins.” And ACORN. Breitbart’s basic point is that the mainstream media can’t be trusted. And if the mainstream media can’t be trusted, who can you trust? Oh, right: Andrew Breitbart.

Whether you’re listening to speeches or shopping for a new “Nobama” pin, are commercial enterprises—and sometimes the fish just aren’t biting.

“To be honest,” Jim says, when I ask him about the event, “I’m kind of disappointed.” He was hoping there’d be a few more people there. We the People may have seized the lectern, but for the entrepreneurs who make the movement tick, it’s still the money that talks.

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate