Malcolm Gladwell Tackles Egypt, Twitter

Screenshot courtesy of <a href="http://yfrog.com/h44s9sj">Al Arabiya</a>

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I don’t say this very often, or at all, but Malcolm Gladwell is totally on the money today. Twitter bears about as much responsibility for the Egyptian uprising as George Soros, Mrs. O’Leary’s cow, and the Flying Spaghetti Monster. Yet in their determination to find a story line—an overarching narrative—to the Mideast’s tumult, too many journalists and pedants are overstating the role of the 140-Character Canon in shaping human events. In doing so, they sound as navel-gazingly and lazily conspiratorial as a horde of Glenn Beck evangelists. Anyone who lived through 1989 or the civil rights era or 1967 or 1956 knows that media technology is not a motive force for civil disobedience. Arguing otherwise is not just silly; it’s a distraction from the real human forces at play here.

But no one can say it better than Gladwell:

Right now there are protests in Egypt that look like they might bring down the government. There are a thousand important things that can be said about their origins and implications: as I wrote last summer in The New Yorker, “high risk” social activism requires deep roots and strong ties. But surely the least interesting fact about them is that some of the protesters may (or may not) have at one point or another employed some of the tools of the new media to communicate with one another. Please. People protested and brought down governments before Facebook was invented. They did it before the Internet came along. Barely anyone in East Germany in the nineteen-eighties had a phone—and they ended up with hundreds of thousands of people in central Leipzig and brought down a regime that we all thought would last another hundred years—and in the French Revolution the crowd in the streets spoke to one another with that strange, today largely unknown instrument known as the human voice. People with a grievance will always find ways to communicate with each other. How they choose to do it is less interesting, in the end, than why they were driven to do it in the first place.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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