Heartland’s Tips For A Taut Tummy


Sure. From time to time we’re all a little distracted by that stubborn Winter padding. Too much New Year cheer. Now it’s nearly March! And goodness knows we’ve all done some light non-work-related Googling at the office desk on an otherwise quiet Friday afternoon.

But in the middle of an all-out international PR-offensive against alleged “fraud”; and “theft”; leveled at several quarters of the “lamestream media”, maybe it’s best to not only minimize, but close a few browser windows? Even if it was a pop-up ad.

A string of emails released Friday afternoon by the Heartland Institute, in the form of screenshots, details how scientist Peter Gleick obtained sensitive documents by posing as a board member.But they also reveal divided attention at a crucial moment in the Institute’s PR campaign. An open browser window at the bottom of many of the screengrabs is titled “42 Best Ways To Lo…”

A quick Google reveals pages and pages of referring links to 42 Best Ways To Lose Stomach Fat Fast.

The Guardian also points to other areas of carelessness in the email release:

… it does not appear, from Friday’s release, that Heartland has had a security overhaul. Despite redactions, one of the emails contained a list of board recipients, including one email address.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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