The 8 Most Notorious Greenwashers

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Everyone seems to be promoting themselves as “green” or “natural” in some way or another these days, tapping into the zeitgeist of sustainability. That includes things that aren’t really green by any stretch of the imagination—things like fossil fuel trade groups, car companies, and big box stores.

The Green Life, a website designed to help people make greener consumer choices, decided to host a competition in honor of the recently passed April Fool’s Day to recognize the biggest “greenwashers” out there. Perhaps it’s no surprise, but the list their readers came up with includes some familiar faces for Mother Jones readers:

  1. America’s Natural Gas Alliance claims to protect air, water, and land, while actually lobbying against common-sense safeguards.
  2. Canadian Association of Petroleum Producers, which uses odd food analogies and meaningless claims.
  3. Walmart, which used a much-hyped going-green campaign to hide its core unsustainable business.
  4. Fiji Water was found guilty of greenwashing for calling its water “carbon-negative.”
  5. CBS’s EcoAd program, which puts a leafy green logo on any company’s ad for a fee.
  6. The Malaysian Palm Oil Council, which causes rainforests to be cut down, yet sells itself as sustainable.
  7. The Sustainable Forestry Initiative, which too often promotes just the opposite through a deceptive label.
  8. Mazda, for partnering with The Lorax to sell an SUV.

See our features on the dubious “greenness” of natural gas, Walmart, Fiji water, and Mazda for more.

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BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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