After Yesterday’s Shooting, More Americans Are Googling “Gun Control”

These maps show how gun rampages affect online searches.

In the wake of mass shootings, many of Americans turn—where else?—to the internet to look for answers. Google data reflects these searches in the wake of major shootings. Using Google Trends data, the Google News Lab put together a series of maps that show whether people in each state were more likely to search for the phrase “gun control” or “gun shop” in the 24 hours following the shootings in Charleston, South Carolina, in June; Moneta, Virginia, in August; and yesterday’s shooting in Oregon.

Over the course of 2015, the majority of searches in most states have been for “gun shop”: 

In the day after the Charleston shooting, the map looked much the same:

After the Virginia shooting, the map almost completely flipped:

So far, in the day after the Oregon shooting, the map is almost completely tilted toward searches for “gun control”:

You can see this data another way here:

See the full interactive map below:

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

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As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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