It Really Is Way More Expensive to Be a Woman

<a href="http://www.shutterstock.com/cat.mhtml?lang=en&language=en&ref_site=photo&search_source=search_form&version=llv1&anyorall=all&safesearch=1&use_local_boost=1&autocomplete_id=&search_tracking_id=d-u1Egd_1XiyqDLSJx_DvQ&searchterm=women%20products%20shampoo%20shopping&show_color_wheel=1&orient=&commercial_ok=&media_type=images&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&color=&page=1&inline=285600797">Niki Love</a>/Shutterstock

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America’s notorious gender pay gap isn’t the only inequality hurting women’s pockets these days. According to a new study, gender discrimination practices creep into everyday shopping experiences, costing women significantly more for nearly identical products aimed at men.

The study, released by the New York City Department of Consumer Affairs this week, compared 8,000 different products ranging from children’s toys to shaving razors, and found that items specifically targeting women were on average 7 percent more expensive than their male counterparts, even when the products were virtually identical beyond their gender-based packaging.

For instance, as pointed out by Danielle Paquette at the Washington Post, Target sold two Radio Flyer scooters: one red, for boys, and one pink, for girls.

“The only significant difference is the price,” Paquette explains. “Target listed one for $24.99 and the other for $49.99.”

Items targeting women cost more 42 percent of the time. Men’s products were more expensive only 18 percent of the time.

NYC

While the study only focused on New York City stores, many of those analyzed were national brands and retailers, including Neutrogena and Rite Aid. It’s therefore likely the pricing discrepancies uncovered by New York exist far beyond the city.

But could progress be on the horizon? According to the National Women’s Law Center, the gender pay gap closed by one whole cent this year! So word of advice ladies, don’t waste your shiny new penny on “women’s products.” It’s time to start shopping like a man.

(h/t Washington Post)

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

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