The Democrat With One of 2016’s Most Memorable Ads Just Lost

Jason Kander fails to unseat Sen. Roy Blunt.


In September, Jason Kander ran what may have been the most memorable campaign ad of 2016:

Although he was relatively unknown until the video went viral, the 33-year-old former Army captain and Missouri Secretary of State was one of the candidates Democrats hoped could help turn the the Senate from red to blue. Early on, Missouri—which leans Republican and where Trump consistently outpolled Clinton—seemed like an unlikely pickup for the Democrats. That changed in February when Kander announced his bid in a four-minute video in which he talked about his decision to volunteer for deployment in Afghanistan. What was once thought as a lock for Sen. Roy Blunt turned into a race, and by November, outside groups had poured approximately $35 million into the race.

But it wasn’t enough of a race for Kander to prevail a red state that stayed red. At 2:00 a.m. with 90 percent of the precincts reporting, Blunt had 50 percent of the vote, and Kander conceded.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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