Lara Trump Is All About Meritocracy

That’s why she’s got the top job at the RNC.

Lara Trump stands at a podium with her arms wide, speaking to a crowd in North Carolina while Donald Trump stands behind her.

Lara Trump speaks at the NCGOP state convention in front of former US President Donald Trump on June 5, 2021 in Greenville, North Carolina.Melissa Sue Gerrits/Stringer/Getty

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Before she married Eric and became a Trump, Lara Trump was a dabbler. She’d interned at North Carolina TV stations after college, gone to culinary school, and started selling custom cakes. She rescued some animals and became a personal trainer. But then, after six years of dating, in 2014, she married the former president’s younger son. The union launched her into the world of Fox News, political campaigns, and on Friday, the top post at the Republican National Committee.

In a speech at the party’s spring meeting, West Virginia Committeewoman Beth Bloch formally nominated Trump for the post, saying, “In a world where qualifications are often measured by titles and years of experience, we’re reminded of a powerful truth: God does not call the qualified, he qualifies the called. Lara Trump is the embodiment of this truth.” Given her new job, and her recent CPAC speech, where she insisted that in the United States, people succeed on “merit and merit alone,” we thought it might be a good time to revisit Trump’s qualifications for the top RNC post.

 

 
Post by @motherjonesmag
View on Threads

 

Lara Trump became a popular surrogate for candidate Trump during the 2016 campaign. In 2020, she helped conduct outreach to LGBT and other minority groups to try to counter the perception that the former president was hostile to them. Lara embraced the job, and the woman who once baked “boob” cakes now says her young children recite the Pledge of Allegiance before going to bed—with her encouragement, of course. Her elevation came after months of pressure from the MAGA grassroots for former Chairwoman Ronna McDaniel to step down. The simmering discontent with McDaniel’s leadership over reports of the committee’s lavish spending and lackluster performance galvanized during a November debate when GOP presidential candidate Vivek Ramaswamy called for her to resign. “We’ve become a party of losers at the end of the day,” Ramaswamy said. “Since Ronna McDaniel took over as chairwoman of the RNC in 2017, we have lost 2018, 2020, 2022, no red wave, that never came.”

Last month, former President Trump decided it was time for McDaniel to go. He announced his desire to put his co-campaign manager, Chris LaCivita, in charge of day-to-day operations at the RNC “so it will become a fighting machine for 2024.” And to replace McDaniel? He endorsed his own daughter-in-law. “Lara is an extremely talented communicator and is dedicated to all that MAGA stands for,” he said. “She has told me she wants to accept this challenge and would be GREAT!”

DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And we need your support like never before, to fight back against the existential threats American democracy faces. Fundraising for nonprofit media is always a challenge, and we need all hands on deck right now. We have no cushion; we leave it all on the field.

It’s reader support that enables Mother Jones to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And we need your support like never before, to fight back against the existential threats American democracy faces. Fundraising for nonprofit media is always a challenge, and we need all hands on deck right now. We have no cushion; we leave it all on the field.

It’s reader support that enables Mother Jones to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate