People Don’t Have Any Money

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Consumer spending continues to suck:

Most stores reported significant declines — with the worst coming from chains that specialize in teenage clothing and gear.

Over all, the industry posted a 2.9 percent sales decline compared with a year ago, according to Thomson Reuters, making August the 12th consecutive month of negative growth. The August decline comes on top of a 5 percent drop in July.

Despite signs that the economy is stabilizing, consumers remain reluctant to spend. That does not augur for a good holiday shopping season, a crucial time for retailers. As analysts at AT Kearney noted in a recent back-to-school report: “thrift is settling in as a habit for consumers across the board.”

Look: thrift is not “settling in as a habit.”  People are spending less because they don’t have any money.  Some are unemployed.  Some have had their hours cut.  Some are paying down credit card balances.  Some are desperately trying to make ends meet after their ARMs reset.  Some are paying off home equity loans they thought they’d be able to refinance forever.  Habit has nothing to do with it.

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A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again—any amount today.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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