The Trump Files: Yet Another Time Donald Sued Over the Word “Trump”

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This post was originally published as part of “The Trump Files“—a collection of telling episodes, strange but true stories, and curious scenes from the life of our current president—on September 16, 2016.

If there’s one thing Donald Trump is determined to protect, it’s his name. From a brand of business cards to two real estate developers with the same last name, the Republican presidential candidate has never held back from suing over the word “trump.”

In 1989, the target business was Trump Travel & Tours, a family-owned travel agency in the small town of Baldwin, New York, owned by Jules Rabin and his daughter Claudia Rabin-Manning, according to Newsday. The paper reported that Donald not only wanted the small business to change its name, but he expected $4 million in damages.

According to Rabin-Manning, the agency was already named Trump Travel when she bought it, and the term was used in reference to playing cards. “I didn’t know what to do,” she told the New York Daily News in May. “I wondered, ‘Am I going to lose my business?’ I was so upset.” The case was settled out of court, but she told the Daily News that fighting the suit cost her almost $10,000 and she was forced to put a disclaimer on her business stationery, signs, websites, and emails declaring that the agency was “not affiliated with Donald J. Trump or the Trump Organization.”

 

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We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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