September 16, 2009

Beck Watch: FOX in Denial?

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A spokesperson for FOX News told TVNewser that claims by ColorofChange that the advertising revenue for Glenn Beck’s program has halved since the ad boycott began last month are “wildly inaccurate on all fronts—revenue has not been affected in any way.” I find that surprising, considering that the program once hosted blockbuster advertisers like AT&T, Capital One, and Mercedes-Benz, and is now limited to the rather anemic list shown below. But hey, the first step to recovery is denial, right?

Here’s who advertised on Glenn Beck’s program today:

Rosland Capital

Carbonite

News Corp. (The Wall Street Journal)

BookIt.com

The Foundation for a Better Life

Clarity Media Group (The Weekly Standard)

Lear Capital

Conservatives for Patients’ Rights

Citrix (GoToMeeting)

Allstate Insurance Co.

Publisher’s Clearing House

LifeLock

Freije Treatment Systems (EasyWater Systems)

Consumer Debt Relief

IRSTaxAgreements.com

Merit Financial

Imperial Structured Settlements

National Review

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ONLY HOURS LEFT—AND EVERYTHING RIDING ON IT

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With just hours left, we need a huge surge in reader support to get to our $400,000 year-end goal. Whether you've given before or this is your first time, your contribution right now matters. All gifts are 3X matched and tax-deductible.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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