Pepsi’s Protest Ad is Breaking the Internet

The commercial “Disney-fies” the resistance, said one person on Twitter. “Nope,” said another.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Update: April 5, 2017 at 3:00pm EST. After much backlash on social media, Pepsi pulled this ad.

Like many of its advertisements, Pepsi’s new commercial features lots of hip, smiling young people in posh outfits. But here’s the catch: This latest commercial is set at a protest, clearly made to resemble one from the Black Lives Matter movement or January’s Women’s March. Energized youth pump fists in the air and hold up painted signs in many languages. The ad gets especially cringe-worthy when reality-TV personality Kendall Jenner offers a Pepsi to a cop, he drinks it, and crowds cheer in delight while a woman in a hijab snaps a photo. A tagline reads “Live Bolder.”

People immediately took issue with Pepsi’s latest marketing attempt. Daily Show writer Kashana Cauley chimed in: “So all us dark people have to do is convince a cop that the Pepsi we’re holding isn’t a gun.”

“This Pepsi ad is really dystopian,” commented another person on Twitter. “Disney-fies resistance. whitewashes and commodifies protest. wow there’s a lot to unpack there.”

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate