Which Is More Evil: Coke or Pepsi?

Take the Mother Jones taste test.

Ring: <a href="http://www.shutterstock.com/pic-22883647/stock-photo-a-d-generated-professional-boxing-ring-empty-showiing-audence-in-back.html?src=dDq730ydjSttGedLalVItg-1-52">James Steidl</a>/Shutterstock; Coke: <a href="http://www.flickr.com/photos/elsie/4023275760/sizes/m/in/photolist-78wkHs-79Wz6z-7obmDo-af4t7e-9GBmP4-dpeXV7-aVy8gt-aVy8wX-aVy8pZ-bQUepB-epXTR3-ep2EKT-epXUks-8zcFVc-d7TA2f-7ywjKJ-8i3a3G-8aSbpA-8i2BdS-8i2Lbj-8hYDkR-8hYpUr-8i2NpN-8i2Fy5-8i2QzL-8hYuir-fbw2XW-9DhQ7J-81txkz-9WtgCc-brx7xX-7HvJwB-9Z5rRT-8Bfq7D-9BoSRv-7Q8mBT-cES9Hf-czYdn7-9eXnGJ-9PWS83-9U6iQF-akEk4e-ek9rNs-8WRU2b-9cZh6f-a5KsBM-f8B7vG-fmDozi-7UuZtR-8Mft9c-8MftcD/">Elsie esq.</a>/Flickr; Pepsi: <a href="http://www.flickr.com/photos/mpd01605/4326343205/sizes/m/in/photolist-7AiD7e-8r8kN1-8r8kKy-cPS5LA-ahTUMW-azbsCk-a2kqnw-7EzXcw-bZeKj3-9EquyV-e64t33-9dUdSY-ehyPP1-cvP2uL-aiqkjF-8exrKs-918s8g-aCBVzj-91bAD5-7AnpsS-7AiD88-7Anpm3-86JtgJ-eYydoj-eYmNWX-eYmQLk-eYyevU-cUrpwq-8kZLFQ-cUriLs-85y9wv-9ZeeqN-9xhAzY-9Knkt2/">MPD01605</a>Flickr; Gloves: <a href="http://www.shutterstock.com/pic-110695982/stock-photo-boxing-gloves-close-up.html?src=IqdCfV4UhVAE5E7pU5MXYA-1-4">OZaiachin</a>/Shutterstock. Photoillustration by Matt Connolly.

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In response to a recent lawsuit, the Grocery Manufacturers Association recently revealed the source of $7.2 million in dark-money contributions it had solicited to fight Washington’s Initiative 522, a measure on next week’s ballot that would require food companies to label products with ingredients made from genetically modified organisms. Pepsi was the largest contributor to the trade group’s anti-labeling effort, donating $1.6 million. Coca-Cola wasn’t far behind, chipping in another $1 million.

If you don’t like GMOs, then you probably shouldn’t drink either of America’s leading soda brands. But let’s say Coke and Pepsi products are your only options. How do the two soda giants compare on the social-responsibility index? Here’s our totally subjective guide to the relative malevolence of America’s favorite pop-making multinationals.

deadliness in excess

cosal.es

Coke: Guzzling between 6 and 10 liters of Coke daily contributed to the sudden death this February of 31-year-old Natasha Harris of New Zealand, according to her coroner’s report. Pepsi: Nobody would ever drink this much Pepsi.

Most evil: Coke

 

Sketchy marketing

Coke: Faces an ongoing class-action lawsuit over the health claims of Glacéau Vitaminwater, which contains eight tablespoons of sugar per bottle. Vitamins? Not so much. Pepsi: In 2011, settled a $9 million class-action lawsuit over Naked Juice’s claims to contain “all natural” and “non-GMO” ingredients. 

Most evil: Tie

 

Paramilitary death squad hiring?

Coke: Two of its bottlers hired a Colombian paramilitary group to murder union organizers, according to a 2001 lawsuit filed in the US by the United Steelworkers union. The case was dismissed in 2009, but these and similar allegations in Guatemala have sparked boycotts and street protests. Coke denies the claims. Pepsi: Do people in Latin America even drink Pepsi?

Most evil: Coke

 

orangutan endangering

Alex Aw/Flickr
Coke: Loved by orangutans, apparently.

 

Pepsi: Contributes to the killing of orangutans by purchasing conflict palm oil, the Rainforest Action Network alleges.

Most evil: Pepsi

 

racism

Coke
Coke: In 2000, paid $156 million to 2,000 current and former African American employees to settle what was then the largest racial-discrimination case ever. Pepsi: Last year paid $3.1 million to resolve a federal charge that it discriminated against 300 African American job applicants.

Most evil: Coke (Pepsi’s case was more recent, but Coke’s was waaay bigger)

 

Sexism

Coke: An interactive online ad that ends, in one scenario, with a woman standing next to a bed in her underwear, was lambasted by Sweden’s sexist ad watchdog for portraying women as “pure sex objects.” Pepsi: To promote an energy drink, released an iPhone app (above) that coaches men on pickup lines and encourages those who “score” to post details such as name, date, and comments to Facebook and Twitter.

Most evil: Pepsi (Objectifying women = bad. Posting names of sexual conquests online = ick!)

 

Public-Relations LAMENESS

Coke: Funded a (now discredited) Harvard scientist: One of the sweets’ industry’s biggest allies, he touted sugar as perfectly healthy. Pepsi: Has funded astroturfy groups like the Heartland Institute, which questions “how bad the obesity problem is.”

Most evil: Coke (People take Harvard seriously. The Heartland Institute, not so much.)

 

pro-Gluttony Lobbying

Coke: Spent $9.4 million lobbying against a tax on sugary beverages. Pepsi: Spent $9.2 million lobbying against the  tax.

Most evil: Tie

 

Evicting farmers from their land

CJ Chanco/Flickr
Coke: Criticized by Oxfam for its links to land disputes that have driven subsistence farmers into poverty.    Pepsi: Ditto.

Most evil: Tie

 

Replacing Jesus with a cola-chugging fat guy

Coca-Cola
Coke: Coca-Cola ads that first appeared in 1931 in the Saturday Evening Post and other national magazines popularized the modern image of Santa Claus as a pudgy guy dressed in red. The rest is history. Pepsi: Pushes an alternative image of Santa as a party dude who secretly drinks Pepsi when he’s on summer vacation at the beach.

Most evil: Pepsi (At least Coke used its Polar Bears to draw attention to global warming.)

 

Shameless spin

Coke: Its ad (above) about fighting America’s obesity epidemic may have actually contributed to the problem by spinning Coca-Cola products as components of a healthy lifestyle. Critics responded with a parody video that ends with the exhortation: “Don’t drink Coke.” Pepsi: “We firmly believe companies have a responsibility to provide consumers with more information and more choices so they can make better decisions,” PepsiCo CEO Indra Nooyi wrote in a PR essay that appeared in one of the country’s most respected annual reports on obesity. Huh?

Most evil: Coke (There’s a reason the parody video has more YouTube views than the actual ad.)

 

And the winner is…

Index of Soda Evil

Now about that Izze you’re drinking…Oh, dang! PepsiCo owns Izze, too.

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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