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McCAIN ON McCAIN….For a campaign that’s tried to mock Barack Obama for being a little too full of himself, this week’s GOP convention was remarkable for its virtual canonization of John McCain. That goes double for McCain himself, who seemingly spent an eternity Thursday night talking not about his vision for the country or his vision for the future, but about his vision of himself: his journey, his character, his life story, his selfless devotion to duty. John McCain’s favorite subject, it turns out, is John McCain.

At least, that’s how it seemed. But Hilzoy apparently has some friends with a little too much time on their hands, and one of them decided to quantify McCain’s self-love for posterity. The results:

There were a total of 271 sentences in the speech […] Of those 271 sentences, a remarkable 147 (54%) were devoted to telling us about John McCain himself: his past accomplishments (“I fought crooked deals in the Pentagon”), his qualifications for the job (“I know how the world works”), his family and childhood (“When I was five years old, a car pulled up in front of our house…”), his time as a POW (“On an October morning, in the Gulf of Tonkin…”), his patriotism (“My country saved me”), and so on. Another 8 sentences focused on Sarah Palin. This leaves only 116 sentences (43% of the speech) to discuss the topics that one might otherwise expect to constitute the majority of the speech: the state of the nation, his policy positions, future promises, differences between his positions and Obama’s, and so on.

And Obama? A much more normal 15% about himself, with the rest about the country, his plans, comparisons with McCain, etc. Details at the link.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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