December 10, 2008

The 2008 Zeitgeist

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THE 2008 ZEITGEIST….According to Google, here are the search terms that increased the most since 2007. Pretty weird group, isn’t it?

Obama and Palin? No surprise there. David Cook? He’s the latest American Idol winner, so no surprise there either.

Beijing 2008, Facebook, and iPhone? I wouldn’t have guessed them, but OK. Makes sense.

But Fox News? YouTube? Those seem like they would have been massively popular well before 2008. What happened?

And ATT? Huh? I assume this is a search for AT&T, the telecommunications giant. Why on earth did they suddenly get trainloads of Google fu?

And finally, there’s Surf The Channel, clearly a Zeitgeist choice designed solely to make me feel old. I’ve never heard of it. Googling it, I find that it’s a “website for TV enthusiasts. We go out into the internet, find the shows we love on other sites and then list them here on our paqes.” And it is the tenth fastest growing Google search in the United States. We are all doomed.

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DECEMBER IS MAKE OR BREAK

A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

With only days left until December 31, we've raised about half of our $400,000 goal—but we need a huge surge in reader support to close the remaining gap. Whether you've given before or this is your first time, your contribution right now matters.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do. That’s why we need you right now. Please chip in to help close the gap.

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