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Jon Cohn defends the term “Obamacare”:

I get what the polls are saying. This is still not a particularly popular piece of legislation. People may not want to repeal it, but they’re not about to celebrate it, either. I imagine the White House and the Democrats have strategists who have run surveys on this and concluded the term is not particularly helpful.

Even so, I like the term. I think this bill will be popular someday and, in the meantime, I think it’s a reminder that this administration did something that will help millions of Americans while starting to put our health care system in order. Maybe I’m wrong — I’ve certainly been wrong about this before — but I think that within a few years, and maybe even by 2012, association with the health care plan will be a net plus.

I’d say that 2012 is pretty optimistic, but I certainly agree that eventually Obamacare will be a popular program. My question is whether this is ever likely to catch on. Social Security isn’t RooseveltSecurity and Medicare isn’t JohnsonCare. Presidents really don’t get their names associated like this very often except with broad world views like Bush Doctrine, Reaganomics, etc. And even that’s not very common.

The real problem here is that Democrats, once again, failed Legislation 101. This was their bill. They could name it anything they wanted. So what did they choose? PPACA. That’s very memorable, isn’t it? What’s wrong with these guys?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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