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Jon Cohn defends the term “Obamacare”:

I get what the polls are saying. This is still not a particularly popular piece of legislation. People may not want to repeal it, but they’re not about to celebrate it, either. I imagine the White House and the Democrats have strategists who have run surveys on this and concluded the term is not particularly helpful.

Even so, I like the term. I think this bill will be popular someday and, in the meantime, I think it’s a reminder that this administration did something that will help millions of Americans while starting to put our health care system in order. Maybe I’m wrong — I’ve certainly been wrong about this before — but I think that within a few years, and maybe even by 2012, association with the health care plan will be a net plus.

I’d say that 2012 is pretty optimistic, but I certainly agree that eventually Obamacare will be a popular program. My question is whether this is ever likely to catch on. Social Security isn’t RooseveltSecurity and Medicare isn’t JohnsonCare. Presidents really don’t get their names associated like this very often except with broad world views like Bush Doctrine, Reaganomics, etc. And even that’s not very common.

The real problem here is that Democrats, once again, failed Legislation 101. This was their bill. They could name it anything they wanted. So what did they choose? PPACA. That’s very memorable, isn’t it? What’s wrong with these guys?

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This investigative reporting takes time too. Months of research. Weeks of writing, editing, and fact checking—and putting together the photography, art, video, and audio that tell the stories in a new way, illuminating new perspectives and voices.

We can afford to take our time because we don’t report to oligarchs or corporations. We report to you, and for you.

And the stakes are high. Democracy is on the defense. We’ve been exposing corruption and scandal for five decades, and this is a pivotal moment in our country’s history. Will democracy prevail? We won’t wait for time to tell—independent journalism is essential for democracy, and we’ll keep doing our part to amplify the free press.

So, we’re asking: Will you join the fight? Mother Jones has been here for 50 years, and we need your support to fuel the future of investigative journalism. Mark our 50th anniversary with a gift of any amount.

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