Quote of the Day: Taco Bell’s Improbable Strategy

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From Matt Yglesias, on Taco Bell’s attempt to move upscale a bit to compete with Chipotle:

It’s just very difficult to simultaneously be the place people think of when they’re thinking “I wish I could have a hard-shell taco with the shell made out of Doritos” and the place where people think “I wish chef Lorena Garcia would whip up some fresh flavors out of high-quality ingredients.”

This is all but impossible to argue with. And speaking of fast food Mexican places, did you know that Del Taco has surprisingly good fries? Well, it does. (Though please note the low bar for “surprisingly good.”)

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FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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