Kill the Penny, Save the Economy!


Ryan Cooper is annoyed by coins. They’re too much trouble, and they just pile up in the penny jar at home. I used to feel that way, but now that my local supermarket has a Coinstar machine, I don’t care anymore. I throw my coins into the machine every few months, and within a minute I get an Amazon gift card or something for the full value of the change. No muss, no fuss, no more rolling up coins.

Still, Cooper thinks we could do better if we not only got rid of the penny, but got rid of all our other small change too:

Here’s my solution: multiply the face value of every U.S. coin by 10. A penny will be worth 10 cents, a nickel 50 cents, a dime one dollar, a quarter $2.50, and a dollar coin 10 bucks. (We could also reinvent the half-dollar, which is barely produced now, as a nice $5 coin.)

This will have several beneficial effects: first, it will make change real money again….Second, it will be easy to accomplish. We won’t have to have a big fight with the zinc lobby or Abraham Lincoln fans over whether to stop production of a particular coin, or rebuild all the vending machines around differently-shaped coins.

….Third — and this might be the most contentious part of this proposal — changing coins could be a nice piece of badly-needed economic stimulus. Effectively, we’d be printing up a bunch of new money and handing it to whoever has coins on hand. We’d have to think carefully about the details, but the idea would be to allow people who have old coins to hand them in for fresh new versions worth 10 times as much….How much money are we talking about? According to the Federal Reserve, as of 2010 there was about $40 billion worth of coins in circulation, which constituted 4.3 percent of the U.S. currency stock. We’d be increasing that by $360 billion at a stroke, which would actually be a pretty powerful economic stimulus.

I like this kind of out-of-the-box thinking! Unfortunately, I suspect the biggest beneficiaries wouldn’t be coin hoarders, but banks, which probably own about 90 percent of all circulating coins. (I’m just guessing about that.) Plus, you’d better do this in secret. If you don’t, you’re going to have the damnedest run on Sacagawea dollars ever. You can sign me up for a ton or two right now.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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