New Discovery Cuts Brainwashing Time in Half

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The frontiers of science continue to expand:

In experiments on mice, scientists rewired the circuits of the brain and changed the animals’ bad memories into good ones. The rewriting of the memory wasn’t done with drugs but by using light to control the activity of brain cells. While science is a long way from achieving a similar feat in people, it adds to a body of research that is starting to uncover the physiological basis of memory.

Yes, I know what you’re wondering. And the answer is yes:

The researchers said they were able to do the opposite as well—change a pleasurable memory in mice into one associated with fear.

So I guess that wraps up both Brave New World and 1984 all in one nice, neat package. What could go wrong?

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THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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