Friday Cat Blogging – 17 October 2014


I don’t know about you, but I could stand to have catblogging a little earlier than usual this week. What you see here is one of the many cat TVs now installed in our home. This is the dining room TV. There are also cat TVs in the kitchen and the study. The kitchen TV apparently has most of its good shows at night, and it’s not clear what those shows are about. But they are extremely entrancing.

The dining room TV, by contrast, is sort of our workhorse cat TV. They both love it all day long. Needless to say, this is something new for both Hopper and Hilbert, since they spent the first ten months of their lives in a shelter, where cat TV mostly just starred other cats. Who knew there were so many other channels to choose from?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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