Friday Cat Blogging – 20 May 2016

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This morning I have the most tedious possible doctor’s appointment: one that I don’t need. A high blood-pressure reading during a visit last week provoked Kaiser Permanente’s computer into a flurry of activity, starting with an email, building up through web and phone messages, and finally peaking with a call from my doctor telling me to come in so we can chat about my blood pressure meds. Sigh. I knew I was going to pay a price when I skipped a second reading that day. The thing is, I see doctors a lot these days, which means I get my blood pressure tested a lot, and it see-saws up and down with no rhyme or reason. I barely pay attention anymore since I check it myself at home pretty routinely. (Yes, on a meter that’s been calibrated by KP.) So I already know my blood pressure is fine, but now I have to go through all the tedium of trying to convince my doctor of that.

Anyway, the good news is that this means catblogging is a little early today. As you can see, Hilbert and Hopper have their eyes glued to the native wildlife, which they will never have a chance to chase around. They probably wish they lived a mouser’s life, like Palmerston the foreign office cat. Or perhaps Kevin, the permanently surprised cat.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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