Chart of the Day: Democrats and the White Working Class #2

Yesterday I challenged you to figure out why working-class white voters identified themselves with the Democratic Party quite stably for nearly two decades—including 2008, when about half of them voted for Obama—but then suddenly abandoned the party in big numbers starting a year after Obama was elected. The most common guess had to do with the tanking of the economy, but that doesn’t really work. There have have been good times and bad times ever since World War II, and the bad times don’t routinely cause working class whites to abandon the Democratic Party. Besides, if that were the case, you’d expect this group to steadily return to the party after about 2012, when the economy recovered. They didn’t.

No, it’s something else. To help you out, here’s another chart. It’s from the Wall Street Journal, and it shows gun sales suddenly rising starting in 2009 and then suddenly slumping after 2016. Sales were high during the Obama era, and only during the Obama era.

What could be the cause of this? Whatever could be the cause?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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