UCLA Tops List of Revenue From Declined Applicants; CSULB Comes in 20th

I’ve gotten a couple of emails from an outfit called lendedu, which I guess is some kind of loan broker or something. Anyway, as an enticement to people like me, they have calculated which universities make the most money from declined applications. Here’s the top 20:

They suckered me into this because my alma mater made the list, over on the far right. My puny little state university makes loads of money from declined applications! Apparently CSU Long Beach receives 62,000 applications per year (!) but admits only about 20,000. That makes for 42,000 applicants annually who paid $55 but were eventually turned down. I have to say that I had no idea The Beach was such an exclusive institution. But times change.

Anyway, most of the disappointed applicants haven’t really wasted their money, since I assume they mostly end up at CSU Fullerton or CSU Dominguez Hills or some other nearby campus.

Another interesting factoid: All of the top six and nearly half of the top 20 are in California. Is this because UC has such a great reputation? Or because our weather and partying have such a great reputation? Or both?

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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