A Short Primer In How to Handle the Deaths of Public Figures

Win Mcnamee/PoolPrensa via ZUMA

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It is times like this that make me hate social media more than usual. However, better to light a candle than curse the darkness, right? So here’s how the ordinary world works, folks:

  • When someone dies who is not Idi Amin or Adolph Hitler, it is customary in public venues to be at least minimally respectful toward their memory—or to shut up and say nothing—for a few days.
  • This is because their family and friends are in mourning, and they deserve a bit of time for their grief.
  • Obituaries will generally mention all aspects of a person’s life, good and bad, and this has been the case with George H.W. Bush. However, the fact that an obituary is not sufficiently savage on a particular point that especially irks you is not a good excuse to write a 50-part tweetstorm educating all the rest of us.
  • Just generally, being critical upon someone’s death is OK. Really! Being brutal generally isn’t.
  • After a few days or a week, feel free to say anything you want.

That’s about it. Easy, isn’t it? This is considered common courtesy, and does not mean that (a) nobody is ever allowed to say anything bad about the establishment, or (b) everyone has forgotten what a bad person this was. It just means that out of respect for a grieving family, we lower the howitzers for a few days.

I hope this primer has been helpful for those of you who need it.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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