The Suburban White Vote Is Still Up For Grabs

Sure, it looks quiet, but don't let looks fool you.Kevin Drum

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Here’s an odd thing: the presidential campaign appears to be hanging at least partly on who can most effectively lose the white suburban vote. On one side this is deliberate and on the other it’s not, but either way it’s all out there and it’s all getting media coverage.

On one side we have President Trump tweeting a video of a black man shoving a white woman; defending Kyle Rittenhouse, the white man who allegedly killed two protesters in Kenosha; banning the use of diversity training at federal agencies; and tweeting that the Department of Education is “looking at” the use of the Pulitzer-winning 1619 Project in public schools. These actions and others are almost laughably racist, obviously designed to appeal to Trump’s core base of supporters. But because they’re so obvious, they’re also likely to turn off moderate white suburbanites who aren’t willing to swallow such overt and toxic racism.

The other side is completely different. It’s not organized. It’s not connected to either Joe Biden or BLM. It’s not aimed at winning any campaign at all. Nonetheless, it has one thing in common with Trump’s deliberate atrocities: it’s covered by the press and, fair or not, many readers and viewers see it as a product of “the left” without any nuance. It includes things like serious defenses of looting during BLM protests; recommendations that schools shouldn’t be named after Benjamin Franklin; the firing of serious researchers for merely noting the existence of studies that suggest nonviolent protests are more effective than violent ones; and professors removed from their classes for repeating Chinese syllables that sound vaguely like the N-word. These are the kinds of incidents that might make moderate white suburbanites wonder if things haven’t gotten a little out of hand.

Most likely both sides are cancelling each other out and Trump will continue to lag behind his 2016 performance in suburban areas without much change. Still, I get emails from friends in swing states like Virginia and North Carolina who worry about their neighbors being turned off by some of the more extreme abuses of wokeness. The folks behind this stuff might want to think twice about their motivations and the rest of us might want to think twice about whether it’s wise to stay silent about it. Nobody needs a Sister Souljah moment or anything ridiculous like that, but neither should we stay silent and let the media frame this for us. I think we all know how that would go.

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate