May 24, 2018

Pulling on String: How We Designed Our New Podcast Logo

Our digital art director explains how he came up with the design.

James West/Mother Jones

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Yesterday, we launched the Mother Jones Podcast. One exciting step in putting out a new show is creating a logo that distills for eyeballs the essence of what we are offering listeners’ eardrums.

That’s where Adam Vieyra, our digital art director, stepped in. In this video, Adam explains how he conceptualized the logo from initial sketches to the final version: a ball of string with one thread sticking out, placed on our orange background. “It organically comes up as a terminology for reporting, to keep pulling on that string, or to keep gathering string on that,” Adam told me. “It’s just something I’ve heard in newsrooms, and specifically at Mother Jones.”

Watch Adam’s creative process unfold:

Listen to our debut show here:

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Don’t just click away.

We need your help. We’re halfway through our Summer Membership Drive, and only $35,000 toward our $200,000 goal. But there’s good news: This week only, every donation will be doubled, up to $50,000, thanks to a generous reader.

That’s twice the impact for intrepid reporting that peels back the layers to publish the truth—and the context you need to break it all down. It’s twice the fuel for investigations on voting rights and justice, critical in this midterm election year. And it’s twice the power for exposing the chaos and corruption of a White House trying to control the narrative.

This is a pivotal moment in our nation, with democracy on the line, and we can only do this work because readers like you step up. Every donation, of any amount, makes a difference here. And every donation will be doubled.

We cannot do this work without you. Join the fight. Double your donation to defend democracy.

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