Pulling on String: How We Designed Our New Podcast Logo

Our digital art director explains how he came up with the design.

James West/Mother Jones

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Yesterday, we launched the Mother Jones PodcastOne exciting step in putting out a new show is creating a logo that distills for eyeballs the essence of what we are offering listeners’ eardrums.

That’s where Adam Vieyra, our digital art director, stepped in. In this video, Adam explains how he conceptualized the logo from initial sketches to the final version: a ball of string with one thread sticking out, placed on our orange background. “It organically comes up as a terminology for reporting, to keep pulling on that string, or to keep gathering string on that,” Adam told me. “It’s just something I’ve heard in newsrooms, and specifically at Mother Jones.”

Watch Adam’s creative process unfold:

Listen to our debut show here:

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MOTHER JONES NEEDS YOUR HELP

We have about a $170,000 funding gap and less than a week to go in our hugely important First $500,000 fundraising campaign that ends Saturday. We urgently need your help, and a lot of help, so we can pay for the one-of-a-kind journalism you get from us.

Learn more in “Less Dreading, More Doing,” where we lay out this wild moment and how we can keep charging hard for you. And please help if you can: $5, $50, or $500—every gift from every person truly matters right now.

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