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At issue

Rumor had it that the makers of Snapple drinks supported the KKK and Operation Rescue. Rumor had it wrong.

Impact

The right-wing connection was a hoax. When sales threatened to drop last summer, Snapple launched an aggressive ad campaign to set the record straight and drew support from the NAACP. Said a Snapple spokesperson of the owners: “Why would three Jewish boys from Brooklyn support the KKK? That’s nuts.”

Next Company . . .

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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