Feeding frenzy

What does the word “Mezzaluna” mean to you?

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The restaurant where Ron Goldman worked and Nicole Brown Simpson ate her last meal is profiting nicely from a public still hungry for O.J. morsels. Founded in 1984 by Aldo Bozzi, Mezzaluna opened restaurants last year in Miami and Atlanta — and Istanbul. And more are under consideration for Washington, D.C., Seattle, Chicago, and Las Vegas. Could it be the carpaccio? We asked:

In Miami Jordan Finger, a retired lawyer, eats at Mezzaluna because, he says, “it’s the same place as in Brentwood — I was addicted to the trial.” Alexandra Rizzo, another patron, agrees: “I thought of O.J.”

In Atlanta “I get women calling all the time saying they left their glasses on the table,” says manager Luis Jimenez. Diners ask what Nicole’s last meal was so frequently that new employees are taught the answer: rigatoni.

In Austin Jay Knepp, the manager at a Mezzaluna that’s not affiliated with the chain (the Texas restaurant opened in 1989 and only coincidentally bears the same name), says the murders “changed the image of all Mezzaluna restaurants. People eat here because of O.J.”

But when owner Bozzi is asked, he says diners associate Mezzaluna with its name’s literal translation, “half-moon,” and not with the gruesome knife slayings at the core of the Simpson case. He does offer a keen observation, though: “Many people don’t realize that the mezzaluna is also a tool used for cutting and chopping.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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