Cause Celeb

Can star power create social change?

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Celeb: Rob Reiner, film director/producer and Michael Stivic on “All in the Family”

Cause: Funding child development programs

What he’s done: Wrote and led the fight for Proposition 10, a successful 1998 ballot initiative to raise California cigarette taxes 50 cents per pack to fund such programs

What celeb gets: Serious political credibility and tangible achievements for a personal crusade

What cause gets: A steady flow of money — the tax hike might bring in up to $750 million a year.

Connection between celeb and cause: Reiner traces some of his own personality problems to his earliest years. This gives him an intense interest in early childhood development, where he thinks the most important help is given.

Chance celeb will humiliate cause: If it can stand constant press references to “Meathead,” very little. Reiner got props from the Boston Globe, Christian Science Monitor, Time, and London’s Financial Times, leaving both celebrity and cause basking in the warm glow of respect.

Actual results? Against the odds — Californians aren’t known to be eager to tax themselves — Reiner and crew pulled it off.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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