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With all the greenwash these days, how would you go about picking the ten greenest corporations? Fortune‘s team of reporters started by soliciting 100 “nominations from environmentalists and consultants who have worked in the trenches of corporate America,” according to the magazine. Sounds like a given. But other magazines actually run lists of best companies based on self-reported data and advertising dollars.

Most notoriously, Working Mother has named Union Pacific five times one of the best places for women to work, even though it pays for employees’ Viagra and Rogaine but not contraceptives. The UP flack’s spin is, “We are thrilled that Working Mother has recognized our efforts to create a culture that helps employees balance work and families.” Working Mother also includes firms facing class-action suits for sex harassment. And it has named Allstate, American Express, and General Mills among the 8 best firms for women of color. But at each, 30% of new hourly hires are women of color, but 0% of newly hired executives are.

Distinguishing hype from hope in green business was a focus of Mother Jones’ November issue. We reported BP’s blundered but well-publicized attempt to go “Beyond Petroleum” and the near-religious conversion of a carpet industry captain.

Now for the names. Drum roll please. Fortune‘s “Ten Green Giants” are Honda, Continental Airlines, Tesco, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, Hewlett-Packard, Alcan, and Suncor. Any objections?

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LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

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