Celebrex May Lead to Death, or Just Tripping Out

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.


This may be the weirdest commercial I’ve ever seen. I just saw it for the first time last night during Olbermann, and I was dumbfounded. It’s apparently a spot for Celebrex, and I had to look it up afterwards to find out that it’s a pain reliever, because I was so hypnotized by the visual effects I had no idea what was going on. First, there’s the weirdly creepy “all the lines turn out to be text” effect, which you don’t notice right away. It’s very cool technically, and quite beautiful, but kind of has “Big Brother/Matrix” overtones, like, “everything in the world is made of fine print!” Then, out of nowhere, the voice-over gal says something like, “Celebrex may lead to heart attack, which can lead to death.” Death? What?! That’s bad, right? Is that in the fine print somewhere along the side of the coffee cup? But, thankfully, there’s a lovely ambient acoustic guitar soundtrack—reminiscent of, I dunno, Air’s “Cherry Blossom Girl” (link NSFW)—that lulls you back into a state of tripped-out bliss. Look at all the bubbles.. they’re made of words! So pretty! And it goes on… and on… and on… for two and a half minutes. Did I dream this, after some bad salmon? No, it’s on YouTube:

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate