DLC Prez Wins Romney Ad-Making Contest

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.

Democratic Leadership Council President and Slate blogger Bruce Reed answered the call last week when the Romney for President campaign launched a “create your own ad” contest. Team Mitt promised to buy air time for the ad with the most “love” and page views. Reed apparently couldn’t resist. He used the campaign’s official materials (provided by the contest), cut and pasted, and— voila!—created “Way!,” a funny riff on how Mitt dissuaded son Tagg from becoming a Democrat.

The Romney people were not amused and have banned Reed’s creation from the contest (which got all of 137 entries, according to Reed). Nonetheless, Reed’s creation has generated vastly more love than anything the Mitt supporters have come up with. See it for yourself here:
jumpcut movie:"Way!"

What’s independent journalism worth to you?

Our news will always be free to read, watch, and listen to online. But what is its value?

Unbiased reporting on the issues that billionaire-owned newsrooms won’t touch. Fearless research into the dark corners of government and corporations. Ferociously fact-checked news that focuses on the facts, and the facts alone.

It IS free for you and every reader, viewer, and listener to utilize. But it’s not free for our team to make. So, what’s it worth to you? Let us know by making a donation: Make a one-time donation today to support this work. Or make a monthly sustaining donation to help us plan for the future.

Whatever you choose, know that you’re supporting more independent, investigative journalism in a time when we need it most.

What’s independent journalism worth to you?

Our news will always be free to read, watch, and listen to online. But what is its value?

Unbiased reporting on the issues that billionaire-owned newsrooms won’t touch. Fearless research into the dark corners of government and corporations. Ferociously fact-checked news that focuses on the facts, and the facts alone.

It IS free for you and every reader, viewer, and listener to utilize. But it’s not free for our team to make. So, what’s it worth to you? Let us know by making a donation: Make a one-time donation today to support this work. Or make a monthly sustaining donation to help us plan for the future.

Whatever you choose, know that you’re supporting more independent, investigative journalism in a time when we need it most.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

INDEPENDENT. BECAUSE OF YOU.

Mother Jones has no billionaires calling the shots—just readers like you making fearless reporting possible

Donate