Vishnu Ad Death Threats? An Onion Editor Responds.

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onion%20vishnu%20150x300.jpgThe Onion’s website recently featured a four-armed, blue-hued Vishnu incarnated as a serenely multitasking Indian call center operator. Thank Allah that Onion editors had enough sense not to exploit images of the prophet Muhammad instead to hawk its latest hardback collection of ironic misinformation.

But although there are no bombed embassies to speak of, the Onion ad has sparked controversy among Indian journalists.

“Instead of finding something that we could all laugh along with, the Onion seems content in giving us something sufficiently exotic that some of us can laugh at,” writes one commenter on the South Asian Journalists Association’s online forum.

“Perhaps some of us have gotten too comfortable here in the US to truly understand what is happening back home and instead respond with the cliche “offended minority” reaction,” writes another.

I asked Onion editorial manager Chet Clem if he received any death threats in response to the Vishnu house ad. His response:

“We receive complaints about almost everything we do. I’m sure we’ve gotten some in response to this ad. But our policy is that the reader should have no voice. We just let it be.”

Good thing they stayed away from Kali.

—Nichole Wong

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THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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