SXSW Dispatch: Email Is for Old People

Photo by <a href="http://www.flickr.com/photos/laughingsquid/">Scott Beale of Laughing Squid</a>

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Sheerly Avni is a film and culture writer guest-blogging for Mother Jones from Austin’s South by Southwest Festival.

Part One: Email Is for Old People

In a fit of pathological optimism, I opted to register for both the Interactive and Film portions of SXSW. This is like deciding to “do” both Italy and France on a five-day trip to Europe: Vertigo-inducing and ill-advised, though possible if you forgo sleep. Forgoing sleep in Austin has been easy; my hotel walls, more than three blocks away from the musical epicenter, were booming in time to the bass beat until well past 2 a.m.

And now I also have insomnia. Because not until I started passing out my spiffy new business cards in the SXSW pressroom did I discover that, despite living in San Francisco, having an iPhone, knowing some html, and maintaining a regular Facebook account, what a pathetically ass-backwards, last century, late-adopting, buzzword-clueless Internet rube I really am.

And, dear reader, or rather, user, or rather content-abuser, I hope you’re a rube too.

SXSW is all about the search for the new. New music, new filmmakers, and in tech, that new “killer app,” which will change everyone’s lives forever. The killer app of two years ago at SXSW was Twitter. The killer app of last year was also…. Twitter. And this year at SXSW, as I discovered while trading business cards with tech bloggers and entrepeneurs too polite to point it out (thanks, Grant!), not having a Twitter account printed on my card places me firmly on the dusty, musty side of ever-narrowing bandwidth between tomorrow and yesterday.

Email addresses are obsolete; give your Twitter handle instead? It took me a while to wrap my mind around the concept—long enough that by the time I’d built my new account, I’d found out that guess what, Twitter’s out now, too.

Like I said, vertigo.

In my next dispatch: Two films which premiered this weekend about what happens when it’s not your email address but your livelihood that’s become obsolete.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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