Video: The Story of Stuff

Photo courtesy <a href="http://storyofstuff.com/">The Story of Stuff</a>.

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The inconvenient truth about the Inconvenient Truth approach to green pedagogy is that by the time Gore moves past the gloom to What You Can Do, you’re too depressed to do more than clutch the nearest stuffed penguin and click on Animal Planet. Not so Annie Leonard‘s 20-minute Story of Stuff viral kiddie video, an adorable, doomtastic, animated homage to How We’re All Killing the Planet (with cuteness and plastic bottles, mainly).

Watch the video below, then pass it on to a teacher you know along with our Waste Not, Want Not special report on the full story of Stuff.

From NYT:

The thick-lined drawings of the Earth, a factory and a house, meant to convey the cycle of human consumption, are straightforward and child-friendly. So are the pictures of dark puffs of factory smoke and an outlined skull and crossbones, representing polluting chemicals floating in the air…

Mark Lukach, who teaches global studies at Woodside Priory, a Catholic college-preparatory school in Portola Valley, Calif., acknowledged that the film is edgy, but said the 20-minute length gives students time to challenge it in class after viewing it.

“Compared to ‘An Inconvenient Truth,’ ” he said, referring to Al Gore’s one-and-a-half-hour documentary on climate change, “it is much shorter and easier to compact into a class segment. You can watch it and then segue into a discussion.”

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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