As Anna Lenzer found in writing this issue’s cover story, Fiji Water has a loyal celebrity following. Lindsay Lohan, Diddy, Paris Hilton, and even President Obama have been seen with the iconic blue-capped bottle. But will they be so thirsty for Fiji after they watch this new video from the Nation Institute’s investigative fund?
We know Hollywood’s a pretty liberal place, but Fiji Water is produced under the government of a military junta, its bottles use twice as much plastic as some competitors’, and it’s shipped thousands of miles from one of the farthest corners of the globe. Fiji Water may taste good, but what a price.