September 16, 2009

Beck Watch: FOX in Denial?

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A spokesperson for FOX News told TVNewser that claims by ColorofChange that the advertising revenue for Glenn Beck’s program has halved since the ad boycott began last month are “wildly inaccurate on all fronts—revenue has not been affected in any way.” I find that surprising, considering that the program once hosted blockbuster advertisers like AT&T, Capital One, and Mercedes-Benz, and is now limited to the rather anemic list shown below. But hey, the first step to recovery is denial, right?

Here’s who advertised on Glenn Beck’s program today:

Rosland Capital

Carbonite

News Corp. (The Wall Street Journal)

BookIt.com

The Foundation for a Better Life

Clarity Media Group (The Weekly Standard)

Lear Capital

Conservatives for Patients’ Rights

Citrix (GoToMeeting)

Allstate Insurance Co.

Publisher’s Clearing House

LifeLock

Freije Treatment Systems (EasyWater Systems)

Consumer Debt Relief

IRSTaxAgreements.com

Merit Financial

Imperial Structured Settlements

National Review

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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