Al Gore Gets His Own Font

<a href="http://www.typotheque.com/news/gore_s_choice">Typotheque</a>

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


He didn’t invent the Internet, but Al Gore does have the power to redesign typefaces at will. Typotheque, the foundry that created Brioni, recently got an interesting call from the designers of Gore’s upcoming climate-change book, Our Choice. The pages were being laid out in Brioni, and the former VP had a teeny problem with it:

“Basically, he wants you to change the numeral one.”

“Interesting”, I said. “And how did he come to this conclusion?”

“Well, in the book there’re a lot of examples of scientific nomenclature and this particular numeral one is causing confusion when it’s combined with capitals.”

Sure enough, Gore was right. So Typotheque changed its typeface—not just for Gore, but everyone who uses it.

Now if only Gore could rid the world of Papyrus. Or implement a cap and trade system to phase out Comic Sans

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate