Wal-Mart’s Black Barbie Sale

Funnyjunk.com/<a href="http://newmedia.funnyjunk.com/funny_pictures/224187/Wal+Mart+Fail/">AmberFrederick</a>

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


[UPDATE: We’ve followed up on this story here: “Barbiegate: What We Learned”]

Never let it be said that Wal-Mart doesn’t know how to pander for a fast buck. The megachain acknowledged today that it’s selling ethnic Barbie dolls for about half of what it charges for Caucasian Barbies.

The store was forced into the admission after a Louisiana-based shopper posted a photo, seen here, of the diverse dolls—and their respective pricetags—side by side in a Wal-Mart. As the good-humored Latino-interest blog Guanabee put it: “The same exact doll, in Caucasian, commands almost double the price! Who says Barbie dolls don’t supply young girls with a realistic portrayal of womanhood?”

(Interestingly, ABC News reported that the dolls were “black,” while Guanabee called them “brown.” Ambiguity abounds—except for Wal-Mart’s contention that whatever they are, they’re worth less than white ballerinas.)

For its part, the chain said it was selling the darker-skinned Ballerina Theresa Barbie dolls on the cheap because it needs to “clear shelf space for its new spring inventory.” Which must make Theresa feel oh, so special.

No word yet from Wal-Mart, though, on when your kids will be able to find Burka Barbie on your local shelves.

[UPDATE: We’ve followed up on this story here: “Barbiegate: What We Learned”]

WE'RE TAKING A SHORT BREAK…

from the big banner at the top of our pages asking for the donations that make Mother Jones' nonprofit journalism possible. But we still have upwards of $300,000 to raise by June 30, whether we get there is going to come down to the wire, and we can't afford to come up short.

If you value the reporting you get from Mother Jones and you can right now, please join your fellow readers who pitch in from time to time to keep our democracy-advancing, justice-seeking journalism charging hard (and to help us avoid a real budget crunch as June 30 approaches and our fiscal year ends).

payment methods

WE'RE TAKING A SHORT BREAK…

from the big banner at the top of our pages asking for the donations that make Mother Jones' nonprofit journalism possible. But we still have upwards of $300,000 to raise by June 30, whether we get there is going to come down to the wire, and we can't afford to come up short.

If you value the reporting you get from Mother Jones and you can right now, please join your fellow readers who pitch in from time to time to keep our democracy-advancing, justice-seeking journalism charging hard (and to help us avoid a real budget crunch as June 30 approaches and our fiscal year ends).

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate