Wal-Mart’s Black Barbie Sale

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[UPDATE: We’ve followed up on this story here: “Barbiegate: What We Learned”]

Never let it be said that Wal-Mart doesn’t know how to pander for a fast buck. The megachain acknowledged today that it’s selling ethnic Barbie dolls for about half of what it charges for Caucasian Barbies.

The store was forced into the admission after a Louisiana-based shopper posted a photo, seen here, of the diverse dolls—and their respective pricetags—side by side in a Wal-Mart. As the good-humored Latino-interest blog Guanabee put it: “The same exact doll, in Caucasian, commands almost double the price! Who says Barbie dolls don’t supply young girls with a realistic portrayal of womanhood?”

(Interestingly, ABC News reported that the dolls were “black,” while Guanabee called them “brown.” Ambiguity abounds—except for Wal-Mart’s contention that whatever they are, they’re worth less than white ballerinas.)

For its part, the chain said it was selling the darker-skinned Ballerina Theresa Barbie dolls on the cheap because it needs to “clear shelf space for its new spring inventory.” Which must make Theresa feel oh, so special.

No word yet from Wal-Mart, though, on when your kids will be able to find Burka Barbie on your local shelves.

[UPDATE: We’ve followed up on this story here: “Barbiegate: What We Learned”]

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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