BP’s $93 Million Ad Blitz

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.


In the months since the explosion of the Deepwater Horizon, BP has spent a whopping $93 million on advertising. That’s three times the amount they spent during the same period last year.

The ads, which have been featured on on local and national television and print publications, have promoted BP’s efforts to clean up the giant mess they made in the Gulf.

“BP told the committee that they have increased advertising expenditures for a number of reasons, including to keep Gulf Coast residents informed of issues relating to the oil spill and recovery and to ensure transparency during the recovery process,” wrote Henry Waxman (D-Calif.), chair of the Energy and Commerce Committee, in a letter to Rep. Kathy Castor (D-Fla.), who had requested the information. Waxman wrote to the company last month requesting BP’s ad figures.

The increased spending was “almost entirely targeted at national and local newspapers and magazines and national and local television advertising,” Waxman writes. A small portion was also spent on online advertising.

More from Waxman’s letter:

BP also indicated that it significantly expanded the markets in which it ran local newspaper advertisements during the 2010 period. From April to the end of July 2009, the company ran local market newspaper advertisements in two states and the District of Columbia. In that same period in the 2010, the company ran local newspaper advertisements in 126 markets in 17 states, including the states directly impacted by the oil spill – Florida, Louisiana, Alabama, and Mississippi–as well as California, Connecticut, Delaware, Georgia, Illinois, Indiana, Ohio, Maryland, Michigan, New York, Pennsylvania, Wisconsin, and Texas.

Waxman also notes that BP provided $89.5 million in grants to Florida, Alabama, Mississippi, and Louisiana to promote tourism, some of which was likely used for advertising, too.

Combined, that means BP has spent $182.9 million on advertising and public relations efforts since the spill. To put this in perspective, that’s about half as much of the money they spent on actually compensating the victims of the spill—which was just $368 million as of last week, when the independently administered, $20 billion Gulf Coast Claims Facility assumed responsibility for doling out compensation.

PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

payment methods

PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate