Energy Interests Drop $247 Million on Ads in 2010

For indispensable reporting on the coronavirus crisis and more, subscribe to Mother Jones' newsletters.


Fossil fuel companies and interest groups that represent them have spent $247 million so far this year on ad campaigns, according to data complied by the marketing research group Kantar Media. The Alliance for Climate Protection, the group started by Al Gore, compiled data on both national and state-level ad buys these companies have made this year.

While other studies have looked at advertisements specifically aimed at legislation or candidates, it’s also worth pointing to how much these companies have spent on general advertising and PR, just to keep their brands or products in the public consciousness. These have included more than $16 million spent on advertising this year by the coal front group American Coalition for Clean Coal Electricity to promote, as the name would imply, the idea of “clean coal.”

Then there’s BP, which has spent $125 million this year on ads, including its ubiquitous “We will make this right” series in response to the massive oil spill they unleashed on the Gulf of Mexico. BP’s efforts to win back the public and counter the brand damage in the wake of the spill accounted for more than half of all the spending by energy companies and related interest groups included in this study.

The figures certainly provide a good sense of how much money these companies have on hand just for efforts to shape public opinion. “Big oil pollutes the Gulf, pollutes the air and now is polluting our airwaves,” said Giselle Barry, a spokesperson for the Alliance for Climate Protection. “The public has the right to know it’s these same people funding many of the worst political attack ads.”

On a similar note, the Center for American Progress Action Fund also posted an update to its recent report about ad buys by energy interests more specifically geared toward this year’s election.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.