Target Boos Homemade Costumes

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Target recently came out with a new commercial that puts down homemade costumes in favor of store-bought ones. This makes sense, since the company sells costumes and we’re in a recession where a $19.99, 100% polyester Iron Man toddler costume may seem like a luxury. The commercial made me think of my own childhood Halloween costumes, which were all hand-made by my mother. Not only were they higher quality than the store-bought kind, they’ve lasted for generations. A Snow White costume she made for me (from real cotton and satin) lasted for more than 20 years and was handed around from family to family. In 1995, she made a matching baby-and-mama set of elephant costumes (see baby below) that still exist. I can only imagine that making a product that lasts for 20-some years, and is reused, may not be better for the environment as a whole, but may be better for landfills. I’m not sure what the carbon or water footprints of a homemade costume is versus the kind you’d buy at the store. I started looking into the carbon emissions for 3 yards of cotton versus 2 yards of polyester, but there are so many variables (shipping, manufacturing, etc) that I don’t think it’s really confirmable which is greener.

Of course, not every child has a parent who can, or has time to, cut a pattern, buy fabric, cut fabric, fit, and sew a costume. I definitely understand the appeal of just being able to buy one at Target and being done. Stores also have trend-based costumes, like Iron Man or Legally Blonde. I have to take issue with Target that homemade costumes are necessarily poor quality: mine won ‘best costume’ several years running. Thanks Mom!

 

 

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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