Target Boos Homemade Costumes

Target recently came out with a new commercial that puts down homemade costumes in favor of store-bought ones. This makes sense, since the company sells costumes and we’re in a recession where a $19.99, 100% polyester Iron Man toddler costume may seem like a luxury. The commercial made me think of my own childhood Halloween costumes, which were all hand-made by my mother. Not only were they higher quality than the store-bought kind, they’ve lasted for generations. A Snow White costume she made for me (from real cotton and satin) lasted for more than 20 years and was handed around from family to family. In 1995, she made a matching baby-and-mama set of elephant costumes (see baby below) that still exist. I can only imagine that making a product that lasts for 20-some years, and is reused, may not be better for the environment as a whole, but may be better for landfills. I’m not sure what the carbon or water footprints of a homemade costume is versus the kind you’d buy at the store. I started looking into the carbon emissions for 3 yards of cotton versus 2 yards of polyester, but there are so many variables (shipping, manufacturing, etc) that I don’t think it’s really confirmable which is greener.

Of course, not every child has a parent who can, or has time to, cut a pattern, buy fabric, cut fabric, fit, and sew a costume. I definitely understand the appeal of just being able to buy one at Target and being done. Stores also have trend-based costumes, like Iron Man or Legally Blonde. I have to take issue with Target that homemade costumes are necessarily poor quality: mine won ‘best costume’ several years running. Thanks Mom!

 

 

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2019 demands.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate