Romney Forces Crush Gingrich in Florida Ad Wars

Newt Gingrich.<a href="http://www.flickr.com/photos/gageskidmore/6265574103/">Gage Skidmore/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Despite banking another $5 million from billionaire casino tycoon Sheldon Adelson—OK, technically Adelson’s wife—Winning Our Future, the pro-Newt Gingrich super-PAC, is getting trounced by Mitt Romney forces in the ad wars leading up to Florida’s primary on Tuesday.

Quoting a “source monitoring the Sunshine State ad war,” Politico reports that the Romney campaign and pro-Romney super-PAC Restore Our Future spent $15.3 million on television ads in Florida. That’s 450 percent more than Gingrich’s campaign and super-PAC Winning Our Future spent on TV ads. And that doesn’t include money spent on direct mail sent to voters, get-out-the-vote efforts, and other non-TV campaigning.

In other words, just as Gingrich clinched a double-digit victory in South Carolina after blitzing the airwaves there with ads attacking Romney, Romney and his allies are doing the same in Florida. And boy is it paying off: Romney now leads Gingrich by 12 percentage points, according to a Reuters/Ipsos poll released Sunday. A separate Miami Herald poll showed Romney trouncing Gingrich among Florida Hispanic voters, 52 percent to 28 percent.

Restore Our Future is already laying the groundwork for Romney wins in other key primary states. According to ProPublica, the deep-pocketed super-PAC has already spent $52,000 attacking Gingrich in Nevada (Feb. 4 caucus), $120,000 attacking him in Arizona (Feb. 28 primary), and $168,000 attacking him in Michigan (Feb. 28 primary). You can bet those sums will increase dramatically in the coming weeks—unless, that is, Gingrich bows out, in which case Restore Our Future and its political guru, Carl Forti, will have done their job.

More Mother Jones reporting on Dark Money

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate